Tips to Generate Quality Leads on LinkedIn (Plus Tips to Optimize Your Profile)
Updated: Jan 21
LinkedIn has become a powerful lead-generation tool. You can use LinkedIn as a lead generation tool by creating content that is designed to target very specific groups of people who might be interested in your products or services.
Save this post for tips on optimizing your profile and how to use LinkedIn as a lead generator.
LinkedIn has become a powerful lead-generation tool.
LinkedIn is a powerful tool for driving leads, especially if you know how to use it right.
LinkedIn can be used for both B2B (business-to-business) or B2C (business-to-consumer) lead generation purposes because LinkedIn enables you to find potential customers who are actively looking for solutions from your industry or niche market.
It can also be a great tool for generating high-quality leads in specific industries because people come to LinkedIn to research topics and read valuable content. LinkedIn is also a place where people go when they want to learn more about something specific like business practices or trends within certain industries.
According to LinkedIn "75% of would-be buyers say thought leadership helps them determine which vendor to put on their shortlist. And then in terms of where to share your content, 70% say LinkedIn is one of the most trusted sources of information"
So to drive leads you can post helpful content related to the products or services that you offer. How do you do this? Continue reading to get tips and tricks.
First and foremost, optimize your profile to reflect your professional image and business objectives.
Your LinkedIn profile is your online business card. It allows you to establish credibility with potential clients, so it's important that yours reflects your professional image and business objectives.
When you're writing your profile, it's important to make sure that you're optimizing every part of it. To do this, make sure your profile includes keywords relevant to your industry that will help others find you in search results. Use the tips below to optimize every part of your profile.
Use a profile picture that reflects the image you want to convey
Your profile picture is a visual representation of your brand. It's often the first thing people see, so it needs to make a good first impression. You want it to feel authentic, warm, inviting, friendly and sharp with confidence. Consider getting a professional to take it. They're experts in their field for a reason.
Consider creating a customized background image
You can customize your background image with any image you want. You can use something that reflects your company's brand, or include a call to action or contact information. Whatever it is, make it stand out—you're looking for people to notice and remember you.
Make your headline stand out
Make your headline more than just a job title. LinkedIn recommends "Use the headline field to say a bit more about how you see your role, why you do what you do, and what makes you tick."
Your summary section is key
The summary section is one of the most important parts of your LinkedIn profile, as it allows you to introduce yourself and define what makes you unique. Make sure that you include keywords that are relevant to your profession and industry. This will help ensure that when someone searches for these terms on LinkedIn, they'll see your profile first.
You can also use keywords that align with your business goals in this section: If you're trying to attract job applicants or make connections with similar professionals, use words like "career opportunities" or "talent acquisition." If what's important is increasing sales leads, look into using phrases like "leads generation services" or "lead generation consulting.
Optimize your job titles
Of course you can't just list any job title, but if your title isn't common you may consider adding a bracket with an equivalent job title. This can help with visibility and search rankings.
Don't forget about your experience details section
Your experience details section is one of the most important parts of your profile, so make sure that it has all the relevant information in it.
This is also a free space that you could use to elaborate further on what you can do.These include your core job responsibilities and duties. You should also include some more specific details about what you did at each company—and if there were any particular accomplishments or achievements that stand out in your mind as particularly impressive, make sure to include them too. keep this area succinct though, have a paragraph or add three to five bullet points of your key highlights.
Add in skills
LinkedIn also allows you to add up to 50 skills and to pin at least three. Think about the top functional skills you want to highlight and the relevant keywords you want to add.
Consider securing endorsements and recommendations
Social proof can be an effective tool if used correctly. Think about what skills you want to be recommended for and consider reaching out to former clients or colleagues for testimonials.
Consider creating a company page and linking it back to your profile.
This is optional depending on your strategy and the size of your company.
You can use a company page as a hub for the information you’re sharing on LinkedIn. It provides a platform for your business, and it helps to keep all of the social media channels connected. A company page is also an excellent way to share content and grow your followers.
A great place to start is with an interesting description that sums up what you do in one sentence. Add links to your website and blog, as well as social media accounts such as Twitter and Facebook so people have easy access to follow those sites from their LinkedIn profiles.
Join groups relevant to your industry.
There are many ways to find relevant groups on LinkedIn, but here are a few:
Search for keywords such as "marketing" or "professionals."
Visit the Groups tab and use the filters to narrow down your search.
Join an association and ask them for tips on finding other associations that may be a good fit for you.
Once you've found some groups, it's time to join them and start interacting. This will help you find relevant content, make new connections, and stay up to date on the latest trends.
Use LinkedIn’s connection suggestions to make the most of your content, and expand your audience.
LinkedIn has a feature that allows you to see potential connections based on your professional network. If a user is connected with someone else in your LinkedIn network, they can suggest that those two users connect.
The connection suggestions feature is useful for finding new people to connect with; however, it can also be used as an opportunity for content marketing. For example:
Find people who are connected to your current connections. If a person has a lot of connections, chances are that he/she has valuable knowledge and resources that you can learn from and share with others in your network. In addition, if they have already built up a following on LinkedIn (or other social media platforms), this could help extend the reach of your content even further.
Find people who work in the same industry as you do – but aren’t necessarily part of it yet. For example: if I run an IT consulting firm specializing in cybersecurity strategy development (which happens all over), then I will most likely have clients who are also interested in learning more about cybersecurity strategy development – so why not invite them over?
Find people who work for companies that might be interested in working with yours. Having open lines of communication now could make all the difference later on down the road.
Now that your profile is optimized and you're growing your connections the next step is to post content. See below for tips to get started.
Focus on being helpful.
In marketing, it's all about the customer. It's not about selling them something. It's about helping them solve their problems.