How a SEO Strategy and Email Campaign Boosted User Engagement and Traffic for Worksheet Shop
The results speak for themselves: Our email campaign achieved a 50%+ open rate (double the industry average) and a 13% click through rate (significantly above the 2.9% Education sector benchmark), and over 1900% increase in clicks from search
Worksheet Shop was created by a working mom who found it challenging to find free high quality printable worksheets on the web that were both educational and fun. Worksheets were either too fuzzy, hard to size for home printing, consumed too much toner, or the content was just not engaging enough for kids.
With that, she created a resource for parents that’s easy to customize for the individual interests of each child, by simply clicking on easy to print activities with fun themes!
By incorporating learning fundamentals with today’s modern themes, her worksheets offer kids a variety of fun and educational worksheet activities.
Worksheet Shop needed to engage users and retain its audience after launching its website. Our challenge was to create a strategy that would effectively communicate with their users and encourage them to return to the site.
A Targeted Email and SEO Plan
We partnered with Worksheet Shop to develop a targeted email campaign and kick-starter SEO strategy to drive more traffic to the site.
For email we created a series of automated trigger emails and a monthly newsletter to keep users engaged and informed about new resources and activities.
We also conducted a thorough analysis of Worksheet Shop's audience, including their interests and behaviors, to optimize pages on the website to get found more internationally. Specifically focusing on l the U.S. and Canada and more.
The results speak for themselves:
Over 1900% increase in clicks from search during the targeted Holiday period of Christmas (with over half from the U.S.). Over 50% email open rates, which is double the average of 21% for all industries according to Mailchimp, and a 13% click-through rate (CTR), our campaign significantly outperformed the benchmark CTR of 2.9% for the Education sector. These impressive results demonstrate the effectiveness of our targeted email strategy in boosting engagement and driving conversions for Worksheet Shop.
50%+ email open rate
which is double the industry average
13%+ click through rate
significantly above the 2.9% Education sector benchmark according to Mailchimp
Over 1900%+ clicks from search YOY during the targeted holiday period of Christmas
"Catherine has been an invaluable resource... She is always willing to share the latest trends in the space, and how it can benefit my business. Catherine has an approach that is truly unique, taking the time to deeply understand the market, my business and its customers."
~ Founder of Worksheet Shop