How a Targeted Email Campaign Boosted User Engagement and Retention for Worksheet Shop
Client
Location
Canada
Year
2023
The results speak for themselves: Our email campaign achieved a 50%+ open rate (double the industry average) and a 13% click through rate (significantly above the 2.9% Education sector benchmark).
WHO IS
WORKSHEET SHOP?
Worksheet Shop was created by a working mom who found it challenging to find free high quality printable worksheets on the web that were both educational and fun. Worksheets were either too fuzzy, hard to size for home printing, consumed too much toner, or the content was just not engaging enough for kids.
With that, she created a resource for parents that’s easy to customize for the individual interests of each child, by simply clicking on easy to print activities with fun themes!
By incorporating learning fundamentals with today’s modern themes, her worksheets offer kids a variety of fun and educational worksheet activities.
CHALLENGE
Driving Repeat Engagement and Boosting Retention for Worksheet Shop's Newly Launched Website
Worksheet Shop needed to engage users and retain its audience after launching its website. Our challenge was to create a strategy that would effectively communicate with their users and encourage them to return to the site.
SOLUTION
A Targeted Email Campaign with a Focus on Relevance and Timing
We partnered with Worksheet Shop to develop a targeted email campaign that focused on delivering relevant content at the right time.
Our strategy ensured that messages were not only being opened but also acted upon. We created a series of automated trigger emails and a monthly newsletter to keep users engaged and informed about new resources and activities.
Our team also conducted a thorough analysis of Worksheet Shop's audience, including their interests and behaviors, to personalize our communications. This helped to increase the relevance of our messages and drive higher engagement.
The data shows the success of our email campaign. With over 50% email open rates, which is double the average of 21% for all industries according to Mailchimp, and a 13% click-through rate (CTR), our campaign significantly outperformed the benchmark CTR of 2.9% for the Education sector. These impressive results demonstrate the effectiveness of our targeted email strategy in boosting engagement and driving conversions for Worksheet Shop.
RESULTS
50%+ email open rate
which is double the industry average
13%+ click through rate
significantly above the 2.9% Education sector benchmark according to Mailchimp
Consistent increase in email subscriptions since launch