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SEO Workshop & Training for Teams

Welcome to our SEO workshops, where we empower marketers to unlock the full potential of search engine optimization. Whether you're new to SEO or looking to refine your strategies, dive into interactive discussions, hands-on exercises, and real-world case studies as we guide you through the latest techniques and best practices in digital marketing.

SEO Workshops: Optimizing Your Online Potential

Our workshop designed to demystify the world of Search Engine Optimization (SEO). Whether you're team is just starting out or has some experience with SEO, these workshops will provide valuable insights and practical strategies to enhance your online visibility and drive more traffic to your website.

Learn how to:

  • Optimize your website for search engines

  • Identify the right keywords for your business

  • Create engaging content

  • Incorporate SEO into full marketing plan

  • Measure ROI


Choose from a 90-minute crash course or a more in-depth 3-hour session to suit your learning needs and schedule. Gain the knowledge and skills you need to take your digital presence to the next level to help achieve your business goals.


What's Included in Training

Our SEO workshops are designed to empower you with the knowledge and skills needed to excel in the world of SEO. Whether you're looking for a quick overview or a deep dive into advanced strategies, we can craft the workshop your team needs. Explore our typical workshops below and embark on your journey to boosting your online presence.

SEO Essentials: 90-Minute Workshop

  1. Introduction to SEO

    • Overview of search engine optimization and its importance for online visibility.

    • Key concepts and terminology to understand SEO principles.

  2. Researching Keywords

    • Techniques for identifying relevant keywords for your business or website.

    • Tools and resources to conduct keyword research effectively.

  3. Content Clusters

    • Explanation of content clusters and their role in organizing and optimizing website content.

    • Strategies for creating and implementing content clusters to improve SEO.

  4. Internal Linking

    • Importance of internal linking for website structure and SEO.

    • Best practices for incorporating internal links to improve user experience and search engine ranking.

Mastering SEO: A Comprehensive 3-Hour Workshop

  1. Introduction to SEO

    • Comprehensive overview of search engine optimization and its significance in digital marketing.

    • In-depth exploration of key SEO concepts and strategies.

  2. Researching Keywords

    • Advanced techniques for keyword research, including competitor analysis and long-tail keyword identification.

    • Hands-on exercises to practice keyword research methods.

  3. Content Clusters

    • Deep dive into content clusters and their role in content strategy and SEO.

    • Practical examples demonstrating the implementation of content clusters for improved rankings.

  4. Internal Linking

    • Advanced internal linking strategies for optimizing website structure and navigation.

    • Guidance on using internal links to distribute link equity and improve site authority.

  5. Backlinks

    • Understanding the importance of backlinks for SEO and website authority.

    • Strategies for acquiring high-quality backlinks and avoiding common pitfalls.

  6. Writing Content

    • Techniques for crafting SEO-friendly content that resonates with both users and search engines.

    • Tips for optimizing content for readability, engagement, and search visibility.

  7. Use of AI

    • Overview of AI-powered tools and technologies for SEO analysis and optimization.

    • Practical applications of AI in keyword research, content creation, and performance tracking.

  8. What's New in SEO

    • Discussion of recent developments and trends in the SEO landscape.

    • Insights into emerging technologies and strategies shaping the future of SEO.

  9. Google Business Profile

    • Importance of Google Business Profile for local SEO and online visibility.

Catherine Riley

SEO Expert & Marketing Strategist

Meet Catherine, an award-winning marketer with over 15 years of expertise spanning various industries including ecommerce, financial services, B2B,  lawn care, government, non-profit sectors and more. With a diverse background working with both large corporations and small businesses, Catherine has honed her skills in SEO, email marketing, strategy development, social media management, and traditional media campaigns. Her strategic insights and creative approach have led to measurable success for her clients, driving growth and engagement across all marketing channels.


Beyond her professional achievements, Catherine is an avid hiker and runner, finding inspiration and balance in the great outdoors. Passionate about both marketing and outdoor adventures, Catherine brings a unique perspective and energy to her work, always seeking innovative solutions and pushing boundaries to achieve outstanding results.

City Crosswalk

Hear from Our Clients

Daniel Tremblay - Mind Your Bees 

"Tenth Man Marketing has been a game changer...We have seen a 130% increase in website traffic as well as conversions from her refinement of best practices and updating copy. If you are just starting she will set you up properly, if you are chugging along she will speed you up to where you want to be. Her 15 years of experience is evident after your first consultation I promise."

Jeremy Laidlaw -

"It was a pleasure to work with Tenth Man Marketing. They provided an SEO review and action plan and it was fantastic. It was clear that they are true experts in the field - but more importantly; they took the time to really, really understand our business. The report was clearly not just a "cookie cutter" template. We are very pleased! "

SEO Workshop & Training FAQs

What skill levels are the workshops suitable for?

Our workshops cater to a wide range of skill levels, from beginners looking for a basic overview to experienced marketers seeking advanced strategies. We'll chat about your teams expertise level so we can cater the workshop to their skill level.

Are the workshops interactive or lecture-style?

Our workshops are designed to be highly interactive, with hands-on exercises, group discussions, and real-world case studies to enhance learning and engagement.

Are the workshops virtual or in person?

Currently, our workshops are conducted virtually, but we're happy to meet in person depending on your needs.

Do I need any prior experience in SEO to attend the workshops?

No prior experience in SEO is required. Our workshops are designed to accommodate participants with varying levels of experience, from beginners to seasoned professionals.

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Social Media

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Strategy & Training

We’re deeply committed to helping our clients grow and succeed. Your marketing plan should be based on a deep understanding of your business goals and the resources you have to achieve them. We'll work with you to build a strategy specifically designed to help you reach your goals.

Email Marketing

Maximize your ROI with our expert email marketing services. Targeted campaigns, automated flows, and personalized messaging - all designed to drive conversions and boost sales. Let us help you stand out in the inbox. 

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