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What Are SEO Services (Why SEO is Important, Why Do You Need SEO & More)

Updated: Jul 30, 2023

Are you looking to find success online with your business? Search Engine Optimization (SEO) is a major factor to clinch online success and one of the best methods you can use over the long run. In this blog post, we will look closer at the different SEO services that can help you reach your goals.

What are SEO Services Tenth Man Marketing

What is SEO?

SEO, or search engine optimization, is the process of improving a website's visibility in search engine results pages (SERPs) through various techniques such as keyword research, content optimization, and link building.

Why do I need SEO services for my website?

Using SEO services can provide numerous benefits for your business. Some of the key benefits of using SEO services include:

  • Increased website traffic: By improving a website's ranking in SERPs, SEO can help to attract more organic traffic.

  • Improved user experience: SEO involves optimizing a website's content and structure to make it more user-friendly and easier to navigate, which can improve the user experience.

  • Higher conversion rates: With more targeted traffic and a better user experience, SEO can help to increase conversion rates and generate more leads and sales.

  • Cost-effective marketing: Compared to other forms of digital marketing, such as paid search or social media advertising, SEO can be a more cost-effective way to attract traffic and generate leads over the long run.

  • Long-term benefits: Unlike some forms of digital marketing that provide short-term results, SEO can provide long-term benefits by improving a website's ranking and visibility over time.

Overall, using SEO services can be a valuable investment for businesses looking to improve their online presence and attract more targeted traffic to their website.

Who benefits the most from SEO?

All businesses can benefit from SEO from professionals to ecommerce stores. But if you're a small business owner or service provider such as a financial advisor, financial planner, or lawyer, local SEO may be the key to unlocking your success. Local SEO focuses on improving your business's visibility online, specifically in your local area. One of the biggest benefits can be ranking for the local map pack on Google. Additionally, optimizing your business's website and presence on local directories and review sites like Google My Business, and yelp Pages can also greatly improve your online visibility and help you reach more local clients.

What are the types of SEO services available?

There are several types of SEO services that businesses can use to improve their online presence and visibility. Some of the most common types of SEO services include:

Technical SEO

This type of SEO focuses on improving the technical aspects of a website to make it more search engine-friendly. Technical SEO includes tasks such as optimizing website speed, mobile-friendliness, and website architecture.

On-page SEO

Off-page SEO

Local SEO

E-commerce SEO

It's important to note that these types of SEO services are not mutually exclusive, and businesses may need to use a combination of these services to achieve their SEO goals.


Catherine Riley CEO & Founder Tenth Man Marketing

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  • Email Marketing: Drive results and nurture valuable customer relationships.

Unlock the power of your business today! Take action and start attracting your ideal clients.


What should SEO services include?

SEO audit

An SEO audit is a crucial part of any SEO company's services that provides valuable insights and data to inform the development of a customized strategy for your business. During an SEO audit, your SEO provider conducts a comprehensive analysis of your website, including, speed, content quality, and user experience.

The results of an SEO audit can help identify areas of improvement and opportunities for optimization to enhance your website's search engine rankings, traffic, and overall performance. By conducting an SEO audit, your SEO provider can identify any technical issues that may be hindering your website's performance, such as broken links, slow loading times, or crawl errors. They can also analyze your website's content and keyword usage to ensure it aligns with your target audience and search engine algorithms.

A missing SEO audit from your SEO agency is a red flag that they may not be committed to developing a customized strategy for your business. Without an SEO audit, it's impossible to identify the strengths and weaknesses of your current strategy and develop a tailored approach that addresses your specific needs and goals.

Competitor analysis

Competitor analysis should be part of the SEO strategy to gain a better understanding of the market and ensure the best possible approach. It involves researching competitors, their rankings, content areas and keywords used to target their customers, as well as their customer base and engagement levels. By actively researching these items, SEO professionals can create an effective and tailored approach that stands out from their competitors. Furthermore, an in-depth competitor analysis allows SEOs to ensure their efforts are not overlapping with competitors, allowing them to make the most of their SEO budget and efforts.

Keyword research

One of the most important aspects of SEO is researching keywords in order to reach the right audience. It's important not to merely focus on keywords, but to understand the customer and their motivation for searching. Keyword research is complex and must be tailored to each page, targeting multiple keywords to increase the chances of online visibility.

Custom strategy

A custom SEO strategy is important for the type of business requesting support. Overall it is a plan that is tailored to the specific goals and objectives of your business. A custom SEO strategy should include SEO activities such as keyword research, content optimization, link building etc. Additionally, tracking and monitoring success should be included in the strategy, and continual optimization should occur to stay up-to-date with the environment and the algorithms used by search engines.

On-page optimization

On-page optimization is another crucial component of SEO services that focuses on improving the elements of your website that are visible to search engines and users. On-page optimization techniques include:

  • updating title tags, meta descriptions, and header tags for search,

  • auditing your website's information architecture, redirects, and internal linking structure,

  • optimizing your site images according to best practices,

  • researching and optimizing your website with valuable and relevant keywords,

  • and producing new, SEO-friendly content for your site, and more.

Off-page optimization

Off-page optimization focuses on improving your website's visibility and authority by securing links from other sites. Also called your backlink profile, this refers to the number and quality of links pointing to your website from other sites, which plays a role in shaping your website's ranking in search results. Off-page optimization techniques include developing shareable content for your site's blog, guest blogging, and more. And beware, be sure that the agency you hire follows the rules for backlinks to avoid getting a penalty.

Ongoing optimizations

Ongoing SEO optimizations are the continuous improvement and enhancement of your SEO strategy to achieve better results over time. As such, the definition of SEO services highlights the importance of forming a partnership with your SEO agency to achieve long-term success.

  • An SEO agency should provide ongoing optimization services that include optimization techniques to improve your website's visibility, rankings, and traffic. Even after your website meets basic SEO standards, the agency should continue to find ways to enhance your SEO strategy to attract more traffic, leads, and/or sales.

  • Your agency, for instance, may identify additional keywords that your business can target to expand your reach and attract more visitors. They may also conduct regular audits of your website to identify any issues that may be slowing down your website's performance.

Monthly Reports

Monthly reports are an essential component of SEO services that provide valuable insights into the performance of your website and the effectiveness of your SEO strategy. A comprehensive monthly report should cover various metrics, including organic traffic, leads generated, sales generated, rankings, and more.

Transparency is crucial when it comes to SEO services, and a reputable SEO agency should provide detailed monthly reports that highlight the progress of your SEO campaign. For instance, your monthly report may cover the services provided by your SEO company and the results achieved through their efforts.

Your SEO agency should also provide regular meetings to discuss the progress of your SEO campaign, review your monthly report one-on-one, and address any questions or concerns that you may have. These meetings allow your team to stay informed and engaged in the SEO process, and ensure that your SEO strategy is aligned with your business goals.

How do I choose SEO services?

Here are some steps to help you choose the best SEO services for your business:

  • Determine your budget, requirements, and goals

  • Search online to find potential SEO companies

  • Review the agencies' reviews and case studies (Check out our recent SEO case study)

  • Check each agency's SEO services (visit our SEO services page)

  • Meet with your top picks to learn more

  • Request a quote that includes a list of deliverables

  • Ask how much time and what resources the agency will require from your team

  • Learn how they measure success for your business (this should be unique to your business based on the goals SEO is supporting)

  • Sign a contract (don't forget to read the fine print)

Investing in search engine optimization services can be a significant decision for your business, but following these steps can help you find the best SEO package that meets your needs and achieves your goals.


Discover the benefits of SEO with Tenth Man Marketing

Are you looking to improve your online presence and attract more traffic to your website? Look no further than Tenth Man Marketing! We can help you unlock all the benefits of SEO services and take your online presence to the next level.

  • With Tenth Man Marketing, you'll get a custom-built SEO plan SEO that is tailored to your unique needs and goals.

  • We'll work with you to develop a customized SEO strategy that includes on-page optimization, off-page optimization, local SEO, and/or e-commerce SEO, as needed.

At Tenth Man Marketing, we're committed to delivering exceptional results and providing top-notch customer service. We'll work closely with you to understand your unique needs and goals, and we'll provide regular updates and reports to keep you informed about our progress.

Don't miss out on the benefits of SEO services - partner with Tenth Man Marketing today and take your online presence to the next level! Contact us to learn more about our SEO services and how we can help you achieve your goals.

SEO services Tenth Man Marketing


FAQs about SEO Services

How long does it take for SEO services to work?

It take anywhere from four to six months to start seeing results. However, this timeline can vary depending on factors such as the health of your website, the agency you are working with, the competitiveness of your industry, and other considerations. It's important to keep in mind that SEO is a long-term strategy that requires ongoing effort and monitoring to achieve sustainable results.

How do I budget for search engine optimization services?

Can I do SEO on my own?

How much do SEO services cost?


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